If there was ever a sneaker silhouette that defined a brand, it’s the Converse Chuck Taylor. The shoe’s been adored and worn for generations. Your parents probably owned a pair of Chucks. Your grandparents probably owned a pair of Chucks.You probably owna pair of Chucks. There's a pair sold every second.So when Converse designers got the brief lớn bring the Chuck Taylor into the 21st century, they had one simple goal: “Don’t fuck it up.”

“We had to be respectful of our past,” said Richard Copcutt, vice president và general manager of Converse All Star. “One of the values that we’ve worked in as a company is about respecting our past & moving forward. I think this is the classic example of that.”

At first glance, the Converse Chuck II may not look that much different than its predecessor—the Converse All-Star. That similar aesthetic is very intentional, but there’s definitely more khổng lồ the construction than what you think.

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“Instantaneously, you recognize it as a Chuck but our invitation khổng lồ consumers is, 'Come closer & take a look at it in more detail.' You’ll spot the difference,” Copcutt said. “This isn’t a sneaker that we would toy with lightly. It’s something that we definitely respect—our past; we’re famous for it.”

What exactly is different? Copcutt, và Converse Creative Director of Global Footwear Bryan Cioffi, broke down the unseen upgrades found in the Chuck II, the makings behind the final design, and what you can expect from the latestaddition to lớn the Converse portfolio.

Converse settled on the name Chuck II after...


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left: Converse Chuck II right: Converse All-Star

“We had a naming summit. We sat there. We argued, and we wrote on a board for hours & hours & hours. Ian, our sale guru, walks in on his way to have a cigarette, & he goes, ‘What are you guys talking about? call the damn thing Chuck 2. I’m gonna have a cigarette.’ and we were just like, '...that’s it.'And it’s stuck ever since,” Cioffi said.


Converse created a brand new canvas for the Chuck II.


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bottom: Converse All-Star top: Converse Chuck II

The kiến thiết team spent over a year developing a new material application for the Chuck II. The result was a tensile canvas that’s lighter, stronger, and even more sustainable than the original. However the differences are more noticeable to the touch.


Sizing on the Chuck II runs a bit more true to size than the original Converse All-Star.


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left: Converse Chuck II right: Converse All-Star

It’s a well-known fact that Converse All-Stars can run up khổng lồ a full-size big. However, due lớn all of the comfort additions found in the sequel, sizing will feel a little more snug than in the past. “The Chuck II is what we’re internally calling a comfort fit because the comfort is 360 degrees around your foot,” Copcutt said. “Upon initial wearing, you’re just not used to having a Chuck Taylor that kind of cushions the vị trí cao nhất of your foot as well.”


There were 42 different versions of the All-Star patch.


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left: Converse Chuck II right: Converse All-Star

Before finalizing the look of the patch, the thiết kế team argued overseveral versions of what it should look & feel like. Thefinal product was a fully-embroidered logo. "You talk about blood, sweat, and tears.We had khổng lồ fight over this patch," Cioffi said.


In fact, every detail of the Chuck II was scrutinized, down lớn the length of the aglets on the shoelaces.


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left: Converse Chuck II right: Converse All-Star

"We spent about three or four hours in one meeting debating how long the aglet should be," Copcutt said."So for you sản phẩm geeks, you'll notice that the aglet on the Chuck IIis slightly longer than on the original Chuckfor easier threading."


The natural gum rubber found on the outsole was developed specifically for the Chuck II and is banned from being used on any other Converse product.


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left: Converse Chuck II right: Converse All-Star

Memory foam was added to lớn the tongue of the Chuck II, but figuring out how much to lớn put in was a bit of a challenge.

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“Memory foam has to lớn be obsessed to lớn an insane degree,” Cioffi said. “Too much, it becomes lượt thích an overstuffed pillow that’s too hard. Too little, the upper feels like a used gym sock with no elastic that’s too slumpy.” There's also a full-length Lunarlon sockliner in the Chuck II—a tech borrowed from Converse's parent company Nike.


Unlike the original All-Star, the upper on the Chuck II doesn’t bunch up as easily because of how the upper is designed.


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left: Converse Chuck II right: Converse All-Star

Perforated micro-suede was added to the collar & halfway down the shoe at a specific angle. Not only is this meant for breathability, but it also keeps the upper from rolling over, slumping, and bunching up.


The Converse Chuck II has a full-length Lunarlon sockliner.


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via Converse

Nike's Lunarlon has been applied lớn Converse's skate performance sneakers & eventhe Jack Purcell. But, just because we're seeing more updated tech on Converse silhouettes doesn't mean the brand is trying to get back on the hardwood.“We’re not aiming this to lớn get back on the NBA court. That’s not the goal of it. But we definitely think we’ve got a sneaker here that could perform lớn today’s needs of our consumer,” Copcutt said. “I don’t know enough about basketball, frankly enough, to know what the ultimate demands of the athletes look like. We have a parent company that makes a good living out of providing sneakers for NBA stars.”


Don’t be surprised if you see other Nike technologies make its way on khổng lồ future versions of the Converse Chuck.

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via Converse

“The nature of the work ofinnovation is sort of really secretive. We can’t really foreclose some of the things that we have coming,” Cioffi said. “The only thing I can say is that we are constantly working and we have things coming that you will absolutely be excited about.”


Collaborations on the Chuck II are definitely on the way for 2016.

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“We’re working on things và they’ll be coming out next year and this year,” Copcutt said, adding that three new coloways will be dropping around the holiday season. “Our business plan is sort of to lớn invent this Chuck II for the rest of this calendar year. We’ll obviously freshen the màu sắc palette as we move towards the holidays.”